BACKGROUND
I am a huge horror fan. I was watching a classic slasher film on TV one night and there was an advert for a sanitary product during the ad break. From then on, I have always thought, wouldn't it be powerful to create an advert for women who suffer with heavy/painful periods with the horror genre.
INSIGHT
'That time of the month', a common phrase used to refer to a woman's monthly cycle. Halloween is one day of the month. Endometriosis is every single day.
IDEA
We created a social-first campaign for the Menstrual Health Project that used the insides of a pumpkin as a metaphor for the pain endometriosis causes so many women, not just one day of the month but every single day.
RESULTS
The film received wide attention from SHOTS magazine and Campaign Magazine, and has gone on to win 3 awards: Best Film and Best use of Sound Design at the Creative Circle Awards, as well as Best Video at the MPA Awards.
REVIEWS
Ad of the day Campaign Magazine
5/5 David Reviews
Shots Magazine
